This campaign was devised to challenge existing and new racing fans of the Grand Turismo series.
Users could ‘Settle a grudge’ with their friends through three exciting racing challenges, all within the GT5 Facebook app.
The result was a large Facebook hub with leader-boards, grudges, stats and 3 mini games featuring the amazing in game graphics from the original console game.
The entire front-end was built in Flash powered by a PHP back-end.
The Facebook API was used extensively in this app. The game was also localised into several European languages.
I was the tech director of this project and got involved in the conception, scoping, tech direction, pitch, UX, IA and overseeing the dev team during the production and delivery