Killzone 3

The Know Your Enemy Facebook App was cerated to act as a special ISA tracking device by analysing the most prominent friends on your Facebook profile and alerting you to their true intentions.

The friend analysis algorithm used Facebook interactions between users and their friends as a scoring criteria.

For example, interaction data like as photos tagged, places visited and items shared would be used in the scoring.

After discovering you're enemies and your foes, the App rendered out a video using the cutaways from the game with the names of your friends tagged to the characters within the video.

I was involved in the conception, scoping, technical direction, pitch and overseeing the dev team during the production and delivery of this project.

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