This was a big integrated and experiential campaign for the launch of the revolutionary Xbox Kinect controller.
Kinect Galleries was showing off the latest Xbox technology to the public in Covent Garden, London – offering consumers the chance to give the motion sensor gaming a try.
Users could walk-in or pre-book a session to visit the galleries.
We created a Facebook App where users could learn about the gallery and book a time-slot for their visit using their Facebook details.
The booking system was fully integrated to Facebook and allowed users to create events, invite their friends to join them and amplify the message across that social platform.
I was the tech director of this project and was involved in the pitch, scoping, technical direction, UX, IA and overseeing the dev team during the production and delivery of this project.